Diagnosis as a journey
Care does not begin or end with the exam. Order, authorization, access, completion, images and report must work in continuity.
Executive profile
Fernando Salis, MD, PhD
Physician, healthcare entrepreneur and founder of Cross Doctoring Health Tech.
Medicine, technology and operations united by an infrastructure vision.
A career built inside diagnostic healthcare and focused on solving concrete healthcare problems.
Fernando Salis built his career at the intersection of medical practice, diagnostics and entrepreneurship. This combination guides Cross Doctoring: understanding the journey from within to connect people, organizations, technology and data.
A medical graduate of FAMERP with a doctorate completed at INRAD, Hospital das Clínicas, University of São Paulo Medical School, he works across Internal Medicine, Nuclear Medicine and Cardiology.
Over more than three decades, he has followed the evolution of diagnostic imaging and the persistent gaps between order, authorization, network, scheduling, exam, images and report.
His entrepreneurial work grows from this experience: turning fragmented problems into coordinated operations. As founder of BR77, Cyclobras and Cross Doctoring Health Tech, he helped build initiatives that bring medicine, radiopharmaceuticals, technology and diagnostic capacity together.
Leadership and impact
From clinical experience to the design of a connected operation.
Fernando's vision guides Cross Doctoring to treat the diagnostic journey as infrastructure: every handoff must preserve context, ownership and a clear next action.
Operational coordination
Teams, providers and health plans gain clarity when pending items, owners and stages no longer live in isolated workflows.
Technology with context
Software and data must begin with the real problem, supporting efficiency, quality and decisions without replacing clinical responsibility.
Access and capacity
Connecting demand and the provider network helps make diagnostic capacity available where the journey needs to move forward.
Career
A career built inside diagnostic healthcare.
Medical training, technical experience and entrepreneurship converge in the creation of healthcare infrastructure.
- Education
Medicine and academic research
Medical degree from FAMERP and doctorate at INRAD HC-FMUSP, with work spanning Internal Medicine, Nuclear Medicine and Cardiology.
- Experience
More than three decades in healthcare
Experience in diagnostics and nuclear medicine, following the sector's technical evolution and operational challenges.
- Entrepreneurship
BR77 e Cyclobras
Creation and leadership of businesses connected to nuclear medicine infrastructure and access to diagnostic solutions.
- Digital infrastructure
Cross Doctoring Health Tech
Creation of a solution ecosystem that connects the diagnostic journey, from exam order to management intelligence.
Public work
Knowledge shared with the sector.
Public, verifiable references covering scientific work, technical participation and professional experience.
First Brazilian guideline on nuclear cardiologyParticipation as an author in a SciELO-indexed publication.
View publication ↗Congresso IMAGINE 2025Participation in the scientific program on the topic “Use of AI in PET/CT”.
View program ↗Nuclear medicine and innovation in BrazilA 2024 public reference about his work in nuclear medicine and technology.
Read reference ↗Official professional profileExperience and affiliations presented in a public profile.
Open LinkedIn ↗Cross Doctoring
One journey. Multiple solutions. One infrastructure.
Under Fernando Salis's leadership, Cross Doctoring combines medical experience, technology and operational intelligence to address fragmentation in the diagnostic journey.
Diagnostic infrastructureCross ecosystemExplore the ecosystem →